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Toyota Launches The All New Prius C

Since the introduction of the first generation Prius in 1997, the name itself has been known to be the pioneer in ECO (Hybrid) vehicle technology. Throughout the years, the development of the Toyota Hybrid Synergy Drive (HSD) has changed the course of vehicle innovations around the world. This January 20, 2012, Toyota Motor Philippines (TMP) unveils an all-new compact hybrid vehicle. “C” that stands for COMPACT, CLEAN, CLEVER and CITY, the Prius C is the latest addition to the Prius Hybrid line-up. It is an unprecedented vehicle that employs cutting-edge hybrid technology that pursues the best possible performance as a compact car while playing its role in contributing to the environment.

Integrating the “Eco Fun” design concept, the Prius C presents a compact body with active proportions. The face of the vehicle expresses a powerful impression of one bold mass. This creates a strong sense of dynamic motion from front to rear that is noticeable even from a distance. Based on the trapezoidal shape design, it is fashioned to create a fun and lively facade. Headlamp extensions have been shaped to accentuate the high beams. The car’s rear tapers with aerodynamic performance in mind, contrasting with an underbody form and is built with a sturdy stance that conveys an agile driving experience.

As every Prius is known for, the Prius C is also equipped with the same HSD technology that produces excellent drivability and unparalleled fuel economy. It is powered by a 1.5-liter 4-cylinder 1NZ-FXE VVT-i Atkinson cycle engine that complies with standard regulations of EURO V emissions. Engine efficiency is also enhanced through the adoption of EGR (Exhaust Gas Recirculation) system and electric power pump. The step-up converter increases the voltage from the HV battery from DC144 V to a maximum of DC520 V to compel the high voltage motor and generator thus, producing better engine response. The characteristics of the hybrid system include the ability to accurately use the gasoline engine and electric motor based on the current driving conditions which offers smooth and reactive driving while significantly minimizing fuel consumption and gas emissions.

Inside the Prius C cabin, unified geometric surfaces radiate a lucid and fun interior. Various features such as the multi-information display and frequently used controls have been integrated to improve user friendliness. The operating system and utility functions have been designed especially for the comfort of daily driving. Serene interior color schemes create a clean and energetic environment inside the car. Overall, the Prius C is an art form of engineering matched with an iconic design.

Source: http://www.toyota.com.ph/news_and_events/2012/240112_1.asp

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