A New Icon Among the Classics: The 2013 Mercedes-Benz SL550 Reaches Amelia Island Concours d’Elegance
Amelia Island, Florida - The auto industry’s official start to the classic car event season, the 17th annual Amelia Island Concours d’Elegance March 9-11, 2012, is a car enthusiast’s utopia and for many of the 15,000 plus attendees headed to the North Florida event, a special history lesson on Mercedes-Benz SL Roadsters.
A very special star rose in Stuttgart, Germany through motor sports racing in 1952– the 300SL competition W194 series. The “SL” stood for “Super-Light” and with its successes in international competitions became the initial spark for the start of two fascinating production sports cars - the 300SL “Gullwing” Coupe and the 300SL Roadster, which laid the foundation for six decades of legendary SL Roadster tradition.
The final fairway of the Ritz Carlton golf course at Amelia Island provides the canvas for many of the featured cars participating in the Concours. That canvas includes the 1952 Mercedes-Benz W194-series 300SL, which won the 24 Hours of Le Mans race the same year. It will sit alongside the 2013 SL550 to contrast and compare the past six decades of the SL.
To hit home the SL “Super Light” namesake, a special spectator display is featuring the chassis and drivetrain of early production 1954 300SL Coupe to showcase the elegant, lightweight engineering design that put the SL at the forefront while establishing a legacy that continues. In fact, the new 2013 SL evokes the SL from 60 years ago with a new aluminum bodyshell that weighs around 242 pounds less than it would using the steel technology of its predecessor. The result is perceptible and measurable as less weight improves performance and efficiency.
Source : http://www.mbusa.com/mercedes/about_us/press?pressId=16da38898cc06310VgnVCM2000007d184335










Hiroshima, Japan —
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Seoul – Kia has been awarded two top honors for its Picanto and Rio models in the 2012 red dot design competition.The five-door versions of Kia’s striking A-segment Picanto and B-segment Rio were both winners in red dot’s internationally-acclaimed ‘Product Design’ category, in a competition that saw more than 4,500 products entered by 1,800 manufacturers from 58 countries across a variety of product sectors.

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