Nissan Starts Export of the New “March” Global Compact Car from Thailand
BANGKOK, THAILAND - Nissan Motor Co., Ltd. announced Nissan Motor (Thailand) Co., Ltd. (NMT) celebrated the start of the all-new Nissan March at its vehicle assembly plant, 20 km east of Bangkok, attended by Carlos Ghosn, CEO of Nissan, Deputy Prime Minister Triong Suwanakiri and Thai government officials.
To maintain high quality and cost competitiveness for the new March, Nissan has been developing a new manufacturing system globally. In Thailand, the first place to produce the Nissan March, 90,000 units are planned to be produced in FY2010, and they will be exported to the Asian region excluding China and Indonesia, and to Oceania while supplying the fast-growing Thai market.
“The new March will satisfy customers including those in Japan, where the requirements for product quality are incomparably high”, said Toru Hasegawa, President of NMT. “It is a great pleasure to celebrate the export of the new March to Japan. It is a memorable one for NMT, marking a big step towards global manufacturing as an export hub for Nissan.”
The new model will also be produced in the Chennai Plant in India, from which vehicles will be exported to more than 100 countries in Europe, the Middle East and Africa. In addition, production will also start in Mexico and China. The Nissan March/Micra will be sold in more than 160 countries and regions. In 2013, new compact cars based on the same platform as the new March will be sold globally with a plan to sell more than one million units.
In the global production sites for the new March global compact car, the Nissan Production Way (NPW), a Nissan production method to ensure highest quality standard, has adopted. With NPW, both high quality and attractive pricing have been achieved. Production engineers from each country are sent to the Global Production Engineering Center (GPEC) in Japan and are given training on quality improvement based on NPW. Nearly 90% of all the parts used are localized.
Source: http://www.nissan-global.com/EN/NEWS/2010/_STORY/100630-01-e.html









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